Brand Assets
Brand Guidelines
The marks, type and voice that make Web Express recognisable on every press sheet, envelope and screen. One page. All assets. Use them with care.
01 — Logo
The Wordmark
The wordmark is the primary identifier. Always use the supplied artwork — never re-typeset.
PRINT · MAIL · DIGITAL
02 — Icon
The Open Book Mark
A secondary device — a checkmark sweeping out of an open book. Reserved for print applications where the wordmark won't fit or read: spine stamps, embossing, watermarks, app icons, and sheet-edge branding.
Icon Rules
- ✓ Do — use as a single-colour mark in print: foil stamp, blind emboss, watermark, sheet-edge tab.
- ✓ Do — pair with the wordmark elsewhere on the same surface so the brand is anchored.
- ✓ Do — keep clear space equal to the height of the book's spine on every side.
- ✕ Don't — use as a standalone digital logo in headers, favicons of marketing sites, or social avatars where the wordmark fits.
- ✕ Don't — separate the checkmark from the book, rotate, or outline.
03 — Secondary Logos
Icon + Wordmark Lockups
When the icon and wordmark appear together as a single mark. Use these for letterhead, presentation covers, signage and any application that warrants the full identity.
Lockup Rules
- ✓ Do — preserve the proportional relationship between icon and wordmark. Never resize one without the other.
- ✓ Do — use stacked when vertical space is generous (covers, posters); horizontal when wide and shallow (letterhead, web headers).
- ✕ Don't — recreate the lockup by hand or change the spacing between the icon and the wordmark.
04 — Usage
Logo on Backgrounds
Maintain clear space equal to the height of the 'w' on every side. Use the colour mark on light, the white mark on dark or brand backgrounds.
05 — Typography
Type System
Display
DIN Condensed Bold
YOUR VOICE.
OUR PRESS.
Use for headlines, eyebrows, navigation and any moment that should feel like a press masthead. Always uppercase, generous tracking.
Body
Inter
Web Express is British Columbia's community commercial printer — home to more than 150 publications in 20 languages.
Regular — Body copy and long-form text
Medium — UI labels and emphasis
Semibold — Buttons and callouts
Bold — Inline emphasis
06 — Colour
Palette
Brand purple leads. Ink and Paper carry the rest of the system. Accents support — never compete.
07 — Brand Pillars
What we stand for
Freedom of Expression
We never censor. Our presses exist so every voice — political, cultural, hobbyist — can reach its community in print.
Community First
We serve 150+ publications in 20 languages. Local news and grassroots magazines come before mass market.
Craft & Reliability
40+ years on web offset, heatset, digital and mailing lines. Deadlines kept, ink on register, every run.
Social Purpose
We are a Social Purpose Company empowering liberty, democracy and community through freedom of the press.
08 — Voice
Tone of Voice
We are
- Direct
- Plain-spoken
- Confident
- Community-minded
- Unflinching
We are not
- Corporate
- Buzzwordy
- Apologetic
- Trend-chasing
- Vague
✓ Do
"Your voice. Our press. Together, we create community."
✕ Don't
"Leveraging synergistic print solutions to maximise stakeholder engagement."
Brand Assets
Need the source files?
Wordmark, icon, fonts and palette swatches for press and screen. Email us and we'll send the full kit.